First, I think 42 Entertainment has proven hands-down that they are the #1 digital production company on the planet. There’s a serious case for the Serious campaign to win the Titanium Grand Prix. Is 42 Entertainment the Web’s Pixar? It’s hard to imagine future juries awarding anyone Grand-Prix-level prizes for ARB plays unless the agencies/production companies take the concept to, yet another level.
Kudos to AKQA London for winning the Cyber Grand Prix with eco:Drive. It’s nice to see the that both AKQA and its expats are simultaneously thriving. Brian Morrissey’s original post is now even more interesting now that eco:Drive won.
Every category will eventually have its own eco:Fiat/Nike+/whatever strategy. This approach will become boring from an awards perspective but vital to business strategy.
I still haven’t seen the digital elements of CumminsNitro’s “Best Job In The World” digital work but the Facebook page is not impressive. The results seem quite remarkable, and as Lars Basthlom says, digital obviously holds the concept together. A hat trick is not an easy accomplishment.
It’s a shame that the Cannes Lions site isn’t up-to-date. I guess it is almost 9pm EST.
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