Good to see the mainstream press get involved with Michael Learmonth’s How Get-Rich-Quick Ads Steal Google’s Brand Equity.
Google suggests that they are somehow a helpless victim.
If the proliferation of these ads is any indication, Google is having trouble staying ahead of it. A spokesman said the company says it is working with the Federal Trade Commission “to counteract this beyond our own policies.”
To its credit, it just claimed a couple scalps. “Get Paid By Google” was just rejected from the AdWords system, and Googlemoneytree.com just went dark.
Google makes a ton of money off these ads and is an incredible profit machine. If they want to fix the problem, they simply need to better monitor the scams and misleading flogs.
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